Food and agriculture
Importers, wholesalers and HORECA buyers work to certification calendars and shelf-life windows.
Who buys in this category
- Importers and wholesale distributors
- HORECA suppliers and food-service groups
- Private-label programmes for retail chains
Pack format decides more deals than product quality. A superb product in the wrong case size is a product the buyer cannot shelve.
What the buyer will ask for
- Audit standard and certificate scope (BRC, IFS, organic, halal as applicable)
- Labelling compliant with the destination market
- Shelf-life data and storage conditions
- Pack format matched to how the market actually buys
Every item on this list is prepared during the Market Entry Review and held in your supplier file, so a buyer request is answered in hours rather than weeks.
Where to start
A free fit check tells you whether there is demand for your product in the markets you have in mind, and whether we have partner coverage there today.
Other categories
The same representation works for any physical product. AGROO is category-agnostic by design.